our services //

Helping you ELEVATE YOUR BUSINESS with tailored branding STORYTELLING

personal branding // company positioning

Let’s build a brand STORY that CONNECTS WITH YOUR BUSINESS.

Our personal branding and company positioning is tailored towards elevating your name or business as an expert in your industry. The goal is to define values that inspire, build trust with your community and achieve greater visibility for your business.

Maybe you’ve worked with agencies in the past and the experience felt hollow. The agency roster rotated in and out. You were constantly learning new faces and re-explaining the same fundamentals. And, results felt overly simple. Maybe you’re paying a lot of money for deliverables that feel basic. The generic agency filled in a generic template to deliver a generic solution. That’s not a roadmap for being exceptional.

Dive into our services to discover how The Bellwether Club can elevate your goals.

Personal

BRANDING

For Execs and Leaders Inspired to Blaze New Paths

Elevate your personal brand by following a plan tailored to your leadership goals. We’ll help position your personal brand as a thought leader, industry bellwether and trusted executive.

With increased peer and client trust, you’ll see results like increased engagement, expanded leadership opportunities and more motivated teams.

// Package starts at $1,500 monthly
// Minimum 4-month commitment with option for ongoing support

Signature Package

  • Personalized 1:1 session to define your leadership goals. We’ll use the leaders you admire and the skills they have in common to define the type of leader you want to be, where you want to go and your professional goals.

  • One 1-hour workshop
    One 1-hour read-out session
    One round of revisions

    We’ll talk through your current and dream leadership opportunities. We’ll collaborate to document your personal brand voice and vision so we’re aligned on the spaces where you want to be.

  • One 1-hour workshop
    One 1-hour read-out session
    One round of revisions

    We’ll craft your leadership bio and resume for your company’s website or LinkedIn. Complete a social media audit.

  • Up to one article per month

    You bring the idea, and we’ll be your ghostwriter. We’ll help you expand your personal brand on your company blog, LinkedIn page or in an industry publication by authoring short- and long-form content to propel your influence as an industry thought leader.

Add-On Services

  • Up to one event per month, includes one 1-hour coaching call

    Prepare for an upcoming public speaking engagement or event within your organization. We’ll develop talking points, hone messaging and build trust with your audience to make sure your delivery resonates.

  • Up to 20 slides per month

    We’ll define the compelling story you want to tell. We’ll use storytelling techniques to build or amplify your company, product or sales pitch deck to complement your brand. Or, we can just build you some really nice slides for everything from company to client meetings.

  • Up to 500 words a month

    Many leaders write their own internal and external email communications. When the words really matter, in times of success or stress, leverage an expert to write your communications in your personal brand voice.

  • Engage a producer to bring your personal brand to life with a short video highlighting who you are, what you do, what you stand for and your goals. Use it to build your network and earn new business.

CompanY

POSITIONING

For Businesses Ready to Stand for Something Real

The best brands are anchored to a strong foundation. This package gives your company the foundational brand elements that set your business apart from competitors.

Define your voice, organize your products and build a cohesive brand story so your team is aligned and your customers are compelled to choose you every time.

// Package starts at $2,250 monthly
// Minimum 4-month commitment with option for ongoing support

Signature Package

  • Personalized 1:1 session to define your company’s brand goals and ideal place in the market. We’ll meet your company’s leadership team and set the stage for our collaborative workshops.

  • One workshop
    One 1-hour read-out session
    One round of revisions

    We’ll work with your leadership team to craft company bios to anchor your brand and resonate with your customers. From there, we’ll define core values to align your customers and team members around your brand’s ethos.

    Deliverable: Company Bio and Core Values Deck

  • One workshop
    One 1-hour read-out session
    One round of revision

    We’ll review your product lineup, use market and competitor research to develop a comprehensive company, product and service value prop to connect your brand values with the right customers.

    Deliverable: Value Proposition Deck

  • One workshop
    One 1-hour read-out session
    One round of revisions

    We’ll audit your existing brand materials to create a complete visual and verbal brand identity, including logo design, color palette, typography, and brand guidelines and a tone & voice.

    Deliverable: Verbal and Visual Brand Guidelines

Add-On Services

  • Work with a video producer to capture your brand’s story in a short, compelling video. A sizzler is perfect to post to your website and socials, share with current and potential clients and to engage your team around your brand’s story.

  • Gathering feedback, fostering dialogue and building consensus can be easier in person. We’ll join your leadership team onsite for a one-day workshop. Consider this a speed pass to getting your solutions faster.

    Includes travel expenses

  • Launching a new product or service and want to integrate it into your brand’s story? Need a deck that reflects your values? Ongoing branding support allows you to expand your company’s story across your customer touchpoints. We’ll enhance existing brand materials or create new ones, including copywriting (like web copy updates) and presentation design (like pitch decks).

  • Up to 500 words a month

    Many leaders write their own internal and external email communications. When the words really matter, in times of success or stress, leverage an expert to write your communications in your company’s brand voice.

How it Works

  • 01 // Discovery Call

    We start with an informal chat to uncover your vision, the challenges you’re encountering, and how we can assist you toward reaching your objectives.

  • 02 // Strategy Call

    Following our initial chat, we’ll design a custom plan tailored to your specific needs. You’ll have a clear understanding of what to expect as we embark down this path together.

  • 03 // Implementation

    Once the strategy is ready, we’ll get to work! We’ll take care of all the details and keep you informed throughout the process, ensuring everything aligns with your vision.

  • 04 // Ongoing Support

    Our commitment to you doesn’t end after implementation. We’re here for ongoing support and adjustments to ensure your long-term success and satisfaction.

Book a Free Call ⟶

Our Dream Client

  • VISIONARIES

    You’re a dreamer who sees possibilities and opportunities everywhere you look.

  • LEADERS

    Your work is a reflection of who you are. You have clear beliefs, and the people around you are inspired.

  • INNOVATORS

    You have ideas and continually push forward towards the pursuit of something new.

  • EXPERTS

    You’re highly engaged with your work, which means you have a deep bench of expertise worth sharing.