about the club //

We empower leaders and teams to build brands that inspire and connect.

THE BELLWETHER CLUB is for leaders who know everyone’s names.
Where your team is like family. Where your clients are your friends.
Our services are for real people — entrepreneurs who have a vision.

The Bellwether Club STORY

we’re so glad you found our club //

Welcome! I’m Emily, and I founded THE BELLWETHER CLUB because I believe that m many small business leaders have exciting perspectives and valuable experience to grow their brands with intention and purpose.

I spent more than a decade at General Motors running a B2B content marketing team and supporting senior executives through times of success and crisis. There, I started a thought leadership program, podcast and video series all anchored on a robust value prop.

Now, I’m pursuing my passion by helping leaders like you grow your influence and your team through strategic branding and storytelling.

a bellwether, by definition, is a trailblazer //

That’s the philosophy behind THE BELLWETHER CLUB. We thrive on helping forward-thinking leaders define a new path toward success.

Over the past two decades, I’ve worked with senior execs across professional industries, including architecture, engineering, auto and financial services, leading high-stakes strategies then building and executing brand stories that resonate.

Now, I empower people like you to share your point of view by using my expertise as a communicator, brand marketer, storyteller and exec coach.

What excites me the most is the opportunity to build real connections. I’m not just a consultant — I’m here to listen, support, and guide you through every step of telling your story. Whether you’re looking to strengthen your brand or grow engagement, I’m excited to be part of your story.

Let’s GET STARTED!

experience

  • 11 years with General Motors and Cadillac

  • 15 years marketing professional services

  • M.A. and B.A. in persuasive comms

  • 2x speaker at a global marketing conference

  • Senior content strategist for C-Suite execs

  • PR and media training coach

  • Resume writing coach

certifications

  • Certified Technical Writer

  • Certified Professional Editor

  • ICP-LEA Leading With Agility Certified

  • Project Management Professional (PMP)

“To me, marketing is about values.

This is a very complicated world; it’s a noisy world. We’re not going to get a chance to get people to remember much about us. No company is. We have to be really clear on what we want them to know about us.”

// Steve Jobs

Our values

  • We elevate interesting stories and authentic points of view.

  • We empower strong visionaries who want to grow, lead and succeed.

  • We create tailored solutions that reflect real leaders and real teams.

  • We do everything with passion, intention and purpose.

let’s talk //

Ready to take the next step towards building your brand? 

We’d love to hear more about your goals and explore how we can support your branding journey. Get in touch today to schedule your free discovery call, and let’s head down this path together!